Wyndham Expands in Taiwan Market

The newly opened Wyndham Sun Moon Lake marks the debut of the Wyndham® brand in Taiwan, increasing the company’s presence to three properties

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 brands and approximately9,200 hotelsin more than 95 countries, announced the grand opening of Wyndham Sun Moon Lakein partnership with LeaLea Group. The hotel opening marks the first Wyndham® hotel and internationally branded resort in Taiwan and illustrates Wyndham Hotels & Resorts’ strategic growth in the region,expandingthe accommodation choices for travelers across Asia-Pacific.

Caption:Wyndham Sun Moon Lake offers a serene escape from its urban surroundings.

Renowned as one of the Top 10 tourist destinationsin the Asia-Pacific region, Taiwan has been a magnet for tourists from Japan, South Korea, and other Asia-Pacificregions. The local Tourism Administration reports a vibrant resurgence in Taiwan’s tourism sector, with a remarkable 6.48 million visitors recorded last year, and projects a significant milestone of over ten million visitors this year.

Among its many attractions, Sun Moon Lake stands out as a captivating landmark,enchanting visitorswith its crystal-clear waters, breathtaking landscapes, and deep historical and cultural roots.This upscale property has established itself as the premier choice for travelers in pursuit of extraordinary experiences, further invigorating the thriving local tourism industry.

ComfortableLodging Surrounded by Lakes and Mountains

Nestled on the shores of Sun Moon Lake, Taiwan's largest natural lake, Wyndham Sun Moon Lake is situated in a scenic environment, surroundedby majestic mountains and serene waters. Visitors can explore nearby attractions such as the Sun Moon Lake Ropeway, Nine Frogs Tower, and Man Mo Temple, allowing them to immerse themselves in the local culture and natural wonders.

The hotel offers 203 rooms, accommodating both leisure and business travelers. It features cozy family-friendly rooms and private hot spring baths in every room, providing an ideal sanctuary for guests lookingto unwind after a tiring day while indulging in breathtaking lake and mountain views.

In addition, Wyndham Sun Moon Lake offerscomprehensive facilities, such as a fitness center, spa, two restaurants, two bars, and a family-friendly café. Furthermore, its spacious banquet and meeting rooms cater to a wide range of business and leisure needs.

Caption:Hotel owners and Wyndham Hotels & Resorts Asia Pacific leaders jointly cut the ribbon for the hotel

Mr. Joon Aun OOI, President ofWyndham Hotels & Resorts Asia Pacificsaid: “Taiwan has become one of the most popular travel destinations in the Asia-Pacific region due to its rich natural and cultural landscapes, convenient geographical location, and top-notch tourism services. The grand opening of the Wyndham Sun Moon Lake marks a significant step in our efforts to provide guests with a diverse range of accommodation experiences in Taiwan market.

Caption: Mr. Joon Aun OOI, President of Wyndham Hotels & Resorts Asia Pacific, delivered a speech at the opening ceremony of Wyndham Sun Moon Lake

Mr. Vincent KUO, Executive Director of Wyndham Sun Moon Lake, said, "We are deeply honored that the Wyndham Sun Moon Lake has become the first international branded resort in the Sun Moon Lake area. By combining international brand standards with local cultural characteristics, we strive to create a unique accommodation experience for our guests. I sincerely thank all the officials and our partners from the Wyndham Hotels & Resorts for their unwavering support, as well as every staff member involved. It is your joint efforts and selfless dedication that have forged this new starting point for us today."

Mr. Ruide WANG, the Deputy County Mayor of Nantou, stated, "Nantou County, renowned for its distinctive natural beauty and rich cultural heritage, is increasingly attracting tourists. Sun Moon Lake, a landmark attraction, garners much attention, while the Star of Songling, Jiujiufeng Helium Balloon Theme Park, and Hehuan Mountain Dark Sky Park are also favored by visitors. Notably, the Wyndham Sun Moon Lake is situated on the way to these popular attractions, offering great convenience for accommodations and travel. With the rapid recovery of Taiwan's tourism industry, Nantou County welcomed over seven million tourists last year. We believe Wyndham Hotels & Resorts' arrival, leveraging its strong brand influence, will further energize the tourism industry in Nantou County and beyond."

Strengthening Wyndham’s Presence in Taiwan

Wyndham Sun Moon Lake joinstwo other hotels from Wyndham Hotels & Resorts in the market, including Ramada Encore by Wyndham Hualien and TRYP by Wyndham New Taipei Linkou. All three properties participate in Wyndham Rewards®, the number one hotel rewards program as named by readers of USA Today and U.S. News & World Report with approximately 108 million enrolled members globally.With more than 60,000 hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous or offers members more places to stay.